Our values

Our core values are the heart of our company culture. We developed the four value words together with all employees at Pronova, and they guide us every day in our decisions, in our production, and in our interactions with our customers.

Engagement

Our passion for what we do and our ability to inspire others are the cornerstones of our business. Genuine commitment leads to rewarding collaborations, strong relationships, and the best ideas for how we can make things even better for our customers.

Courage

Developing and changing requires courage. For us, it means daring to test new ideas, standing up for what we believe in, and having the drive to try again if we encounter challenges along the way.

Clarity

Through direct and open communication, we reach our goals faster. We strive to always be clear about what needs to be done, by whom, and when. This creates security within the organization and allows us to deliver the right product at the right time.

Quality

High quality is a given in everything we do. This applies not only to our machines and bags, but also to how we communicate and the services we provide. Quality is our strongest promise and the foundation of our good reputation.

Sustainability & Responsibility

We are consciously and actively working to reduce our climate footprint throughout the entire production chain – from planning and purchasing to energy-efficient manufacturing and recycling. As recognition for this work, we were awarded the Environmental Prize at the Halmstad Business Gala in 2019. We are also proud partners of WWF Sweden and support their global conservation efforts.

WWF Partner 2026

We support WWF Sweden's important environmental and conservation work, both here in Sweden and in other parts of the world.

Our Responsibility Policy (ISO 26000)

To maximize our contribution to sustainable development, we operate according to the principles of ISO 26000 – the world's largest standard for sustainable business. Our policy rests on five pillars:

  • Business Ethics & Transparency
    We act honestly, show consideration, and are as open as we can be in all our relationships.
  • Accountability
    We are aware of our impact on the environment and want to actively contribute to a sustainable society.
  • Laws & Guidelines
    We continuously update ourselves on market norms and embrace human rights.
  • Stakeholder respect
    We always consider how our decisions affect customers, employees, suppliers, and the local community.
  • Knowledge and follow-up
    We ensure our policy is followed in our daily work and evaluate the goals annually.